To keep you safe and protect your privacy while you browse, Blazer has ad privacy features that give you more control over how advertisers can personalize and choose which ads to show you.
Your topics of interest are noted by Blazer and are based on your recent browsing history. Sites can also store info with Blazer about your interests. As you keep browsing, Blazer may be asked to share stored info about ad topics or site-suggested ads to help give you a more personalized ad experience. To measure the performance of ads, limited types of data can be shared among sites and apps.
You can opt out of these features in your Blazer settings anytime. Whether an ad you see is personalized depends on these settings, your cookie settings, and if the site you view personalizes ads.
To personalize your ad experience, Blazer notes your topics of interests based on the sites you browse, how frequently you visit them, and other considerations. Even without ad topics, sites can still show you ads but they may not interest you. Blazer can share up to 3 topics at a time with sites. You can block topics and categories of topics you don't want shared with sites.
To block a topic:
To block a category of topics:
Sites can recommend and store ad suggestions based on your browsing. You may see ads from related sites based on those suggestions.
If you block a site, its ad suggestion data is deleted and won’t be used again.
To block sites:
Tips:
Sites share a limited amount of data to measure ad performance, such as if you made a purchase after visiting a site.